Category Archives: E-commerce

Banner blindness kills your banners

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 |  May 7, 2012 - By Benjamin Gundgaard

Every year companies spend millions of dollars buying online banners. However, very few people click them. In this post I’ll tell you why and how to fix this problem. Few simple changes will make a world of difference.   Banner …

Is 97% of your marketing budget a waste of money?

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 |  August 19, 2011 - By Benjamin Gundgaard

Every year companies spend millions of dollars on marketing; AdWords, banners, SEO (search engine optimization), TV commercials, affiliate programs, etc. However, approx. 97 – 98 % of all those millions do not create any revenue. A waste of money?  Only …