About

Benjamin Gundgaard

I am the founder of CustomerSense and I help companies sell more online.

E-commerce Expert 

I got my first full-time job in 1995 as a Trainee Officer in an International Health Insurance company, where I studied Insurance Law. After some years I was promoted to a Business Developer and started studing HD at Copenhagen Business School at night. Here I met a person in 1999 who worked in an Internet Consultancy and I was immediately faschinated by this. He offered me a job and I was hooked.  

Having worked as a business developer; however, I did not understand why no one in this web agency focused on or measured the commercial results when we launched a new website and I thus two years later decided to co-found BuyingExperience — one of the first E-commerce Consultancies.

I began prototyping E-commerce stores and worked closely together with our developers and designers. In 2004; however, I decided to found CustomerSense as I would like to help high-end E-commerce companies sell more based on higher Customer Conversion- and Retention Rates. This I have enjoyed doing ever since with a international client list that today includes renowned companies such as GE, Momondo, Santander, and many more. 

#1 International Bestseller 

I am the author of two books and my recent book — Smartphone E-commerce — is a #1 International Bestseller in 8 countries. The book is a complete STEP-by-STEP guide that helps you build high-end Mobile E-commerce stores. 

Customer Centric E-commerce

To build a successful E-commerce store, many disciplines must walk hand in hand which can be difficult to achieve. Due to this, I have created a well-tested process which makes sure that commercial goals, technology, design, usability, personalization and sales are intelligently united. The process focuses on the customer’s needs, desires and aspirations throughout the entire development cycle.

Documented results

Based on this process, I have helped my clients improve their revenue by 15% to 300% (some more).

I only help companies which I can help maximize their online sales significantly, based on realistic business cases. 

Feel free to contact me

You are welcome to contact me.