If you do A/B Split Testing without combining this with User Testing, you only locate the CRO (Conversion Rate Optimization) potential at the top of the iceberg: When building or optimizing E-commerce stores, many companies make the mistake of basing their process on Quantitative data only — such ... Read more
Blog posts
Most E-commerce Search Trackings are incorrect
Why? Because they only track searches made based on a search input such as "jean", activated by either hitting the Enter key or a click on the search icon / button. However; today most searches actually are carried out based on customers clicking the search suggestions, such as "jeans" -- ... Read more
Selecting an E-commerce Platform
In essence, one thing determines which E-commerce Platform you should select: The Customer Experience. Which type of customer experience do you want to and need to create, in order to sell your products? 80% of all E-commerce stores most likely are well off with a standardized ... Read more
Never let your Shopping Cart stand alone
I have carried out more than 250 user tests and I often notice that customers are uncertain if they have added a product to the Shopping Cart or not and where to find the Shopping Cart. In a major survey carried out by NN Group some years ago approx. 5% of all customers actually struggled with ... Read more
Predict what your customer will buy
Do you send identical "newsletters" and campaigns to all your customers? Then I will let you in on a much more efficient way of boosting your sales by retaining customers with personalized e-mails. Personalized e-mails One of the most efficient ways to retain customers is to send them ... Read more
Most A/B split tests are done wrong
A/B split tests are excellent tools to discover which page or feature that performs the best. However; most A/B split tests are done wrong -- learn why What is an A/B split test? With A/B split tests you discover which of two different versions of a page, feature, etc. that performs the ... Read more
Conversion rate optimization in 187 steps
The core of conversion rate optimization revolves around getting more visitors to purchase a good or a service. In this blog post you will find no less than 187 specific and free tips that I suggest you print and utilize when optimizing your e-commerce website from A-Z. The tips are based on more ... Read more
What would you like to know more about?
I have tons of ideas for new e-commerce blog posts, however, I would very much like your input as to what you would like to learn more about? Shoot! :-) ... Read more
How to convert and retain customers (Podcast)
This podcast gives you a complete insight on how to improve your customer conversion rate and how to retain more customers in your web store. Enjoy. Why this podcast?This podcast is based on a successful Danish podcast by SEO Expert Thomas Rosenstand and myself (Benjamin Gundgaard) about ... Read more
Banner blindness kills your banners
Every year companies spend millions of dollars buying online banners. However, very few people click them. In this post I'll tell you why and how to fix this problem. Few simple changes will make a world of difference. Banner blindness Today banners are a main part of home- and "landing ... Read more