Blog

Blog posts

Predict what your customer will buy

Do you send identical "newsletters" and campaigns to all your customers? Then I will let you in on a much more efficient way of boosting your sales by retaining customers with personalized e-mails.Personalized e-mailsOne of the most efficient ways to retain customers is to send them ... Read more

Most A/B split tests are done wrong

A/B split tests are excellent tools to discover which page or feature that performs the best. However; most A/B split tests are done wrong -- learn whyWhat is an A/B split test?With A/B split tests you discover which of two different versions of a page, feature, etc. that performs the ... Read more

Conversion rate optimization in 187 steps

The core of conversion rate optimization revolves around getting more visitors to purchase a good or a service. In this blog post you will find no less than 187 specific and free tips that I suggest you print and utilize when optimizing your e-commerce website from A-Z.The tips are based on more ... Read more

What would you like to know more about?

I have tons of ideas for new e-commerce blog posts, however, I would very much like your input as to what you would like to learn more about?Shoot! :-) ... Read more

How to convert and retain customers (Podcast)

This podcast gives you a complete insight on how to improve your customer conversion rate and how to retain more customers in your web store. Enjoy.Why this podcast?This podcast is based on a successful Danish podcast by SEO Expert Thomas Rosenstand and myself (Benjamin Gundgaard) about ... Read more

Banner blindness kills your banners

Every year companies spend millions of dollars buying online banners. However, very few people click them. In this post I'll tell you why and how to fix this problem. Few simple changes will make a world of difference.  Banner blindnessToday banners are a main part of home- and "landing ... Read more

Is 97% of your marketing budget a waste of money?

Every year companies spend millions of dollars on marketing; AdWords, banners, SEO (search engine optimization), TV commercials, affiliate programs, etc. However, approx. 97 - 98 % of all those millions do not create any revenue. A waste of money? Only 2-3 % of your customers buy your ... Read more