One change that will make Nike a lot better: WHAT IS WRONG? Many customer thus will not understand how to add the product to the shopping bag. This means lost sales. HOW TO FIX IT? Make the "Add to Bag" button look like a real button: This for sure will ... Read more
Category Archives: conversion optimization
User Testing is Business Critical in CRO
User Testing is business critical, when you work with CRO (Conversion Rate Optimization). In order to turn more browsers into buyers in an E-commerce Store (CRO), it is essential both to work with Quantitive Data and Qualitative Data. WHERE? Quantitative Data helps you find out WHERE ... Read more
Conversion rate optimization in 187 steps
The core of conversion rate optimization revolves around getting more visitors to purchase a good or a service. In this blog post you will find no less than 187 specific and free tips that I suggest you print and utilize when optimizing your e-commerce website from A-Z. The tips are based on more ... Read more
How to convert and retain customers (Podcast)
This podcast gives you a complete insight on how to improve your customer conversion rate and how to retain more customers in your web store. Enjoy. Why this podcast?This podcast is based on a successful Danish podcast by SEO Expert Thomas Rosenstand and myself (Benjamin Gundgaard) about ... Read more