Never let your Shopping Cart stand alone

I have carried out more than 250 user tests and I often notice that customers are uncertain if they have added a product to the Shopping Cart or not and where to find the Shopping Cart. 

In a major survey carried out by NN Group some years ago approx. 5% of all customers actually struggled with this — similar findings. 

You should therefore not copy the current design trend, where the Shopping Cart logo stands alone with no supportive text. 

As a minimum, write Cart next to the logo and your revenue will increase — a very simply way to make more money and to frustrate less customers. 

Take a look on my samples below and notice how big a difference the cart design makes: 

Want to learn more like this?

Then take at look at The CustomerSense Academy — my High-End E-commerce training programme.

Leave a Reply

Your email address will not be published. Required fields are marked *