Category Archives: User tests

A/B Split Tests Cannot Stand Alone

If you do A/B Split Testing without combining this with User Testing, you only locate the CRO (Conversion Rate Optimization) potential at the top of the iceberg: When building or optimizing E-commerce stores, many companies make the mistake of basing their process on Quantitative data only — such ... Read more

Most A/B split tests are done wrong

A/B split tests are excellent tools to discover which page or feature that performs the best. However; most A/B split tests are done wrong -- learn why What is an A/B split test? With A/B split tests you discover which of two different versions of a page, feature, etc. that performs the ... Read more