User Testing is business critical, when you work with CRO (Conversion Rate Optimization). In order to turn more browsers into buyers in an E-commerce Store (CRO), it is essential both to work with Quantitive Data and Qualitative Data. WHERE? Quantitative Data helps you find out WHERE ... Read more
Category Archives: A/B split tests
A/B Split Tests Cannot Stand Alone
If you do A/B Split Testing without combining this with User Testing, you only locate the CRO (Conversion Rate Optimization) potential at the top of the iceberg: When building or optimizing E-commerce stores, many companies make the mistake of basing their process on Quantitative data only — such ... Read more
Most A/B split tests are done wrong
A/B split tests are excellent tools to discover which page or feature that performs the best. However; most A/B split tests are done wrong -- learn why What is an A/B split test? With A/B split tests you discover which of two different versions of a page, feature, etc. that performs the ... Read more