Nike made better

One change that will make Nike a lot better:

WHAT IS WRONG?

1. Their “Add to Bag” button in product pages looks like a page footer
2. The entire part of the bottom of the page is black

Many customer thus will not understand how to add the product to the shopping bag.

This means lost sales.

HOW TO FIX IT?

Make the “Add to Bag” button look like a real button:

1. Do not make the entire bottom of the page black
2. Give the button some air on each side.

This for sure will improve Nike’s Customer Conversion Rate.

(This post is based on knowledge from 250+ user tests).